In collaboration with Northwestern University students, I redesigned the Greater Chicago Food Depository’s Summer Lunch Bus program. This program brings 600,000+ lunches to children who may have reduced access to food outside of school, especially during the summertime. With the goal of creating a design that resonated with kids and helped make it cool to get healthy meals, several designs went through focus testing to arrive at the final concept. This design was applied to wraps for the Lunch Bus, flyers, vinyl signage, and marketing assets.
See the Lunch Bus in action and GCFD discussing the program in this short video!
Other press can be found at the Chicago Sun Times and CBS Chicago.