Since 2018, I have enjoyed the position of Senior Multimedia Artist with Wind Creek Hospitality, a Tribal casino operator based in Atmore, Alabama.
In this position, I am the sole art lead for Wind Creek's social casino project, windcreekcasino.com. I have helmed the development of large new features, synchronizing efforts across both mobile app and web platforms.
Something I really enjoy in any role is to be spinning many plates and utilizing my skillsets in new ways on a regular basis, and that is very true of what I do at Wind Creek. Over the course of a project, I will craft the UX, create the polished assets, create animations functional on both app and web, design engaging sound, and often put the finishing touches on front end web development.
In collaboration with Northwestern University students, I redesigned the Greater Chicago Food Depository's Summer Lunch Bus program. This program brings 600,000+ lunches to children who may have reduced access to food outside of school, especially during the summertime. With the goal of creating a design that resonated with kids and helped make it cool to get healthy meals, several designs went through focus testing to arrive at the final concept. This design was applied to wraps for the Lunch Bus, flyers, vinyl signage, and marketing assets.
For GiftsForYouNow.com, I designed various print marketing materials including the quarterly (+ holiday) catalog, FSI newspaper ads, and package insert slips.
Bringing modern touches to traditional print catalogs, GiftsForYouNow's Summer 2015 catalog employed sharp new photography, a cleaner and easier to understand aesthetic, and variable data personalization printing to emphasize GiftsForYouNow's business model.
In January 2015, I took over the production of email marketing campaigns for the three main brands at GiftsForYouNow. After review, I revised our strategy to employ custom mobile-responsive email templates. These templates allow for a high degree of flexibility while still following best practices for modern email marketing design. As a result, we saw an average 100% increase in unique click rates over our old standards.